With a vision to take people back to their roots, Craftsvilla.com, the largest online ethnic store, recently did a Fabric Tour of India on social media. Launched in time for Republic Day, the concept is an attempt from the e-commerce company to take people on a tour of India's cultural heritage through the traditional weaves of thecountry.
craftsvilla is also set to launch a handloom collection that will have Banarasi, Kanjeevaram, Pochampally Ikat, Bhagalpuri silk among other famous handwoven textiles.
What stands out about this initiative is that it is not just the popular weaves like Banarasi, Kanjeevaram or Chanderi that have been featured. Craftsvilla has picked up beautiful yet lesser-known textiles such as Phanek (Manipur, North East), Pachra (Tripura) Apatani (Arunachal Pradesh), Kunbi (Goa), Kullu Shawls (Himachal Pradesh), Kuchai Silk (Jharkhand), and showcased them on the map of India, said the company in a statement.
The initiative got an enthusiastic response as fans took to social media to show their appreciation in the comments.
“Craftsvilla has always taken up initiatives that help people connect back to their roots. And fabric tour is one such initiative. India is a hub of crafts and weaves. While most people know about the mainstream crafts and weaves, there are still unknown gems from various parts of the country that people have not heard about. This is our attempt at popularising these arts and crafts,” said Monica Gupta, co-founder, Craftsvilla.
Woven by master craftsmen who work incessantly to keep alive a tradition that goes back centuries, Indian fabrics are a medley of vibrant colours, gorgeous designs, beautiful prints and intricate motifs that tell the tale of India’s rich and glorious past. Even Indian designers are experimenting with the traditional textiles to come up with designer sarees. Craftsvilla’s initiative paves the way for modern Indians to know all about the history of their country in an interesting way. (KD)
Source: Fibre2Fashion News Desk – India