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Thursday, 16 February 2017

INDIA KEENLY PROMOTING BRAND IMAGE OF INDIAN HANDICRAFTS IN GLOBAL MARKETS: IRANI

The Government is taking the following important steps to promote brand image of Indian handicrafts including Handmade Carpets & other floor coverings in global markets: 1. Market Development Assistance (MDA) Grant and Market Access Initiative (MAI) Assistance for participation in Fairs & Exhibitions/Reverse/ Buyer-Seller Meet in India & abroad. 2. Assistance for marketing study branding/ International publicity participation in Fairs & Exhibitions Buyer-Seller Meet in India & abroad etc. through Marketing and other Scheme. 3. Thematic display and live demonstration of crafts by Master Craftspersons in exhibitions abroad. 4. Organizing Indian Handicrafts & Gifts Fair twice a year besides product specific shows.The above information was given by the Union Textiles Minister Mrs. Smriti Zubin Irani in a written reply to a Rajya Sabha recently.

Source: Tecoya Trend

    
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