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Saturday, 29 December 2018

Blackberrys aims over 20% growth & a strengthened retail presence for 2019

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Following an exceptionally successful year, premium menswear clothing brand Blackberrys, owned by Mohan Clothing Company, is planning to significantly increase its long-term guidance in 2019. The year 2018 witnessed immense growth in CAGR as well as retail presence, for the brand, as it revamped its identity after 27 years of its inception with the launch of new logo.

The company shared its plan for 2019 revealing its plans to grow its turnover by over 20% and strengthen its retail presence with 300+ EBOs across India.

Blackberrys is currently present across 350 cities in India and operates more than 260 exclusive brand outlets and 700-plus multi-brand outlets. In 2018, Blackberrys has added 50 new doors to its retail footprint and is confident of adding upto 50 more in the current financial year.

In 2019, the company will continue bolstering marketing programmes both in store and through online and offline media. It has earmarked a marketing budget of Rs.55 crores for current financial year.

In 2018, Blackberrys launched several consumer centric brand campaigns including India Khaki week, The Distinguished Gentleman Rides, Style partnership with Bollywood blockbuster Race 3 and Lord of Giza to name a few, which were very well accepted by the customers and trade alike. Blackberrys is consistently investing in building a par excellence consumer experience using Machine Learning based analytics, extensively leveraging the digital presence for redefining the Indian men’s fashion journey.

Blackberrys has been a curator of fine clothing for men since 1991 and the brand is now mulling addition of womenswear segment as well under its Casuale range. The plan for womenswear is driven by the huge demand that the segment is witnessing.


Source: https://in.apparelresources.com