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News Details

Saturday, 16 March 2019

Zara steps into denim customisation pop-ups

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A part of the Spanish Inditex Group – Zara – is all geared up to launch its first capsule collection of denim customisation pop-ups, which is available for purchase from 27 March 2019.

The customers will be able to embroider their names onto denim clothing, in its three stores of Corso Vittorio Emanuele in Milan, Italy; Kalverstraat in Amsterdam, the Netherlands, and Plaza Cataluña in Barcelona, Spain. The range will also be available for purchase through its online stores.

The new service will allow customers to ask to have a word of up to 11 characters embroidered onto a selection of nine different denim pieces within the TRF range. The customisable range includes jeans, denim skirts, jackets and shorts. Customers can also choose where to place the embroidered word and decide from a range of fonts and six embroidery thread colors. As the products will be customised pieces, there will be no possibility to return or exchange them.

These customisable garments will be delivered to the three stores where the service is available. Online orders will be rolled out in keeping with the brand’s customary delivery times.

Sneakers and jeans makers such as Adidas, Nike and Levi’s have been offering customised products for several years, where customers can add their own modifications to clothes and shoes.


Source: https://in.apparelresources.com