India’s leading textile manufacturer and fashion retailer Raymond Group has collaborated with conglomerate Reliance Industries to launch an eco-friendly range of fabrics termed as Ecovera. The fabric has been produced using Reliance’s R|Elan Green Gold fibre which is described as the “greenest fibre developed in the world” made using recycled post-consumer waste PET bottles and using bio-fuels and energy efficient processes.
“ We as an organisation are known for innovations in manufacturing top quality fabrics using both natural and man-made fibres. In our endeavour to create eco-friendly, sustainable fabrics, R|Elan GreenGold is a perfect choice to produce fabrics that have multiple qualities with superior handle and lustre. The use of R|Elan GreenGold is also a step towards achieving our goal of making our organisation sustainable and environment-friendly.”- Sudhanshu Pokhriyal, President-Textiles, Raymond Limited
Raymond will unveil the range made out from eco-friendly fabric in 1500 stores across 700 cities and the company will redeem almost 1 million PET bottles from landfills for it.
R|Elan GreenGold fabric has been engineered in order to fulfil the consumer requirements for sustainable fashion and also supports major brands to achieve their environmental commitments. Furthermore R|Elan products will provide consumers next generation fabrics that are in trend and fulfill their lifestyle needs.
Reliance claims that its petrochemicals business is committed to adhering to the concept of circular economy, recycling and waste reduction. It aims to make Indian Textile and fashion industry a leader in practicing these sustainable concepts.
Source: https://in.apparelresources.com