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Tuesday, 30 April 2019

Fairtrade India takes sustainable initiative anotch further with #WhoGrewMyClothes

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Working for a fairer, safer, more transparent fashion industry, Fashion Revolution, the annual global campaign challenges global brands to demonstrate transparency in their supply chains. It has taken first step towards transparency by answering one simple question #WhoMadeMyClothes.

In India, Fairtrade India has taken that dialogue further to #WhoGrewMyClothes to make brands also accountable to the farmers at the start of the supply chain and to acknowledge the their plight. Fairtrade India works to empower farmers and workers, who make and grow our clothes.

“We want consumers to ask Fairtrade certified brands relevant questions. We want people to understand the difference fair and informed choices can make to the lives of farmers and workers behind their fashion statements.” – Fairtrade India

Fairtrade India is organising ‘Show Your Label’ events that will continue till 5th May across India. Various activities and events are being organised in Pondicherry, Bangalore, Mumbai, Kolkata, Goa, Madhya Pradesh, Delhi, Odisha and Telangana, as part of the show.

Indian brands that source from Fairtrade certified supply chains like No Nasties, Huetrap, Soul Space, Aizome and Deivee are prepared to show Fashion Revolutionaries, who the people behind their fashion statements are. These brands are taking their commitment to the planet and its people further this Fashion Revolution Month. Every year, No Nasties launches a campaign to further their resolve to use fashion for good. The brand is further starting a new fashion revolution by donating 20% of all their sales to Welfare for Animals in Goa (WAG).

Huetrap traces the journey of their t-shirt through the hands of farmers in Anandi Farmer’s Association to the workers in Eastman Exports all the way to the wardrobes of many celebrities and fashion influencers. A collaboration between Fashion Revolution India, Current Mood and Fairtrade India with the idea of mainstreaming sustainable fashion and highlighting the journey of Fairtrade t-shirts – Born in Tirupur – Made With Love – 100% Fairtrade t-shirts – have made their way to the wardrobes of many fashionistas who have posted it on their social media.

‘Fashion Revolutionaries’ like Kalki Koechlin, Adhuna Bhabani, Chandni Sareen, Sukhmani Sadana, Tahir Raj Bhasin and many others now have Huetrap t-shirts in their wardrobes.

This Fashion Revolution week, Fairtrade India and Soul Space in collaboration with Varuna from Kyogiwellness, Fashion Revolution India and Door of Maai have organised a yoga workshop for the garment factory workers in their factory. This initiative aims at introducing the benefits of doing simple yoga practices to the garment factory workers which include postures which will help them in their day to day work life. The workers who sit for 7 to 8 hours on the machine, guided on postures to help keep their spine and lower back fit. The workshop focuses on eye relaxation techniques, breathing and pranayama practices.

“Transparency is the crucial first step on the road to sustainability and building trust with both, stakeholders across the value chain and society at large. Whether at the behest of regulations (like The Modern Slavery Act, French Corporate Duty of Vigilance Act) or growing civil society movements (like Fashion Revolution), businesses are realising that ignorance is no longer an acceptable excuse for being directly or indirectly involved in environmental, economic or social exploitation.” – Abhishek Jani, CEO, Fairtrade India

Source: https://in.apparelresources.com