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Saturday, 25 May 2019

Denmark’s fashion brand ventures into India

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Hummel, the Denmark-based sportswear label, announced its entry into Indian market by signing Bollywood actor Kartik Aaryan as Hummel’s chief Ambassador in India.

The brand has already opened 5 stores in the cities of Bengaluru, Chennai, Pune, Surat and Amritsar. The company added that it will be investing US $ 5.5 million (Rs. 38.5 crore) in the first year of its entering India and will very soon open 10 more stores in the country.

The 17,000 sq.ft. Bengaluru store was the first store to be launched by Hummel on 18 May, where Kartik Aaryan too made his debut as Hummel’s ambassador.

A delighted Kartik said that he sees a perfect fit in Hummel. “Hummel appeals to my style sensibilities, and is bold, fashionable, creative and youthful,”said the young actor at the store launch.

Hummel, though, offers 6,000 stock keeping units for men, women and children worldwide, in India it will be starting with 850 stock keeping units for men and women.

Soumava Naskar, MD, Hummel India, said “3 months back, we listed our merchandise on Amazon and Flipkart through our partner ND Commerce, which manages our online stores as well as handles pricing control.”

He added “This would mean that if the shoppers get discounts on their end-of-season products on Amazon or Flipkart, they will get same discounts on retail outlets as well. This is the first promise Hummel is making to Indian shoppers.”

Source: https://in.apparelresources.com