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Saturday, 1 June 2019

Karl Lagerfeld announces collaboration with Cover Story by Future Group

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Iconic fashion brand Karl Lagerfeld and the international fast fashion label from Future Group, Cover Story have collaborated to introduce a special edition collection of women’s ready-to-wear and accessories for FW19 and SS20, exclusively in India.

Available at select Cover Story stores across the country, the collection will feature a range of looks for weekdays at the office and weekend evenings out.

“As the Karl Lagerfeld business expands globally, we are constantly working to bring our iconic styles to new territories and regions. Expanding into India, through our partnership with Cover Story, is an exciting opportunity to engage with new consumers and inspire them through the World of KARL experience,” said Pier Paolo Righi, CEO, Karl Lagerfeld.

Driven by customer engagement, Karl Lagerfeld has over 100 mono-brand stores worldwide, with key locations in Paris, London, Munich, Moscow, New York, Dubai and Shanghai. The brand also connects with consumers through a premium wholesale distribution network in Europe, the Middle East and Asia.

“We are honoured to collaborate with Karl Lagerfeld and share the brand’s trademark Parisian aesthetic with Indian consumers. We feel deeply privileged to have commenced this partnership prior to Karl’s passing earlier this year. The collection will celebrate his trademark aesthetic that’s timeless and sophisticated with a rock-chic edge,” said Manjula Tiwari, CEO, Cover Story.

Cover Story is India’s first fast-fashion brand, with a design office based in London.

 
 

 

    
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