Mufti, one of the country’s leading clothing and fashion brands, recently unveiled its latest ‘Flight Edition’ collection with its brand ambassador Kartik Aaryan at the main atrium of Infinity Mall, Malad with over 2,000 attendees.
While Mufti has launched a number of trendy collections in the past, they aim to up the ante with a fresh take on airport looks. By conceptualising this collection that falls into perfect sync with the brand’s style quotient, Mufti aims to give their consumers easy, comfortable and fashionable clothing for travel purposes.
The event was kick started by Kartik Aaryan wearing a mask of himself along with 9 others, also wearing the same. With the mystery element at its highest, members of the audience were asked to choose who amongst the 9 was the original, with one lucky winner receiving a hamper from Mufti presented by Kartik himself.
The surprises didn’t just end there as the winner of Mufti’s social media contest was also announced at the event and Kartik rewarded him with a Mufti hamper and posed for photographs.
Speaking about the event, Vipul Mathur, CEO, Mufti, says, “Keeping true to the spirit of the brand, we at Mufti direct our vision to be the best fashion influencers of the country. It is important to understand what our audience needs and with travel looks being in trend, we want to respond to the increasing need of our customers for travel and yet be in comfort and fashion.”
Kartik Aaryan said, “It’s amazing that Mufti has come up with an idea of making ‘Airport looks’ trendier. What is special is how this is the first time a brand has taken style and comfort, both into consideration for the travellers and created an entire collection around it. I absolutely love the new collection.”
The ‘Flight Edition’ collection is available at all exclusive brand outlets, online at muftijeans.in and with exclusive online partner Myntra.
Source: https://in.apparelresources.com/