Max Fashion is going LIVE !
In order to achieve its goal of becoming a billion dollar fashion brand in India, Max Fashion has announced that it will go live on Amazon Fashion India with over 5,000 styles starting 1 August.
For the first time, customers can find and shop Max Fashion apparels and merchandise on Amazon.
The brand will launch its dedicated store on Amazon Fashion India with the latest selection from its Autumn 2019 collection, all of which will be Prime-enabled with access to free 1 to 2 day shipping.
Amazon Fashion has been continuously delighting its customers across the country by bringing the widest and most loved fashion selections from emerging labels, as well as popular brands, and Max Fashion would be a new addition to an already delectable brand assortment.
Max Fashion has focused foremost on delivering ‘fast fashion’ at value prices to consumers. It is the only brand that operates on an eight-season calendar, which is almost a quick 45 days per season.
The swift stock turnover from the brand ensures that the customers are delighted with a completely new range, in around just 6 weeks. The dedicated store front on Amazon Fashion will also reflect the ethos and vibrance that the ‘Max’ brand will bring forward, beginning with their Autumn ’19 collection.
Mayank Shivam, Director – Category Management, Amazon Fashion India, said, “We are thrilled to associate with Max Fashion and launch them on Amazon Fashion. Max Fashion is one of the most loved value fashion brands that offers fashion choices for the entire family. It will now be accessible across 100 per cent pin codes in India through Amazon making fashion accessible for everyone. Max Fashion’s presence on Amazon reiterates the brand’s trust in us to deliver an unparalleled shopping experience across the country.”
Shital Mehta, CEO, Max Fashion India, said, “Max Fashion is India’s most loved fashion brand for millennial and young families – because of its core focus on providing ‘Fast Fashion at amazingly low prices’. To pursue our brand vision of democratising fashion, we always strive to make fashion accessible to maximum customers across India. Amazon, with its unmatched customer experience and reliability, provides us a great opportunity to serve our customers. We are very excited about our partnership with Amazon Fashion, which will help us make fashion more accessible to India.”
Source: https://in.apparelresources.com