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Monday, 2 March 2020

Textile Industry appreciates CCI’s cotton brand initiative

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Brand India needs to be focused on! That’s what various stakeholders of textile value chain have always been insisting.

Now Cotton Corporation of India (CCI) has come up with HIRA, an Indian cotton brand, and is planning to market the same shortly.

MOT is also planning to launch a scheme ‘Nirmal Cotton Mission’ with CCI as a nodal agent that would go a long way to not only make Indian cotton become the best quality cotton in the world, but also enable the Indian textile and apparel manufacturers produce all high value-added items using home grown cotton.

The industry has welcomed this initiative of CCI. Substantiating further on the same, Ashwin Chandran, Chairman, The Southern India Mills’ Association (SIMA), said “This is a historical initiative taken by CCI. We appreciate Minister of Textiles, Smriti Irani and Dr. P. Alli Rani, CMD, CCI for this.”

He further added that CCI started enforcing the fair average quality norms from the cotton season 2018-19 and was successful in its venture.

“It is a great initiative by CCI to brand Indian cotton by launching HIRA brand of cotton as it is long awaited move to standardise, grade & brand Indian cotton. It will help farmers get better realisation, ” Sanjay JainMD, TT Ltd.

India is the largest producer of cotton as the country produces 330 to 400 lakh bales and consumes 300 to 320 lakh bales of cotton per year.

The Technology Mission on Cotton and BT cotton technology helped the country become the world leader in cotton textile exports.  However, Indian cotton quality has been far below the standard especially in terms of trash content, contamination, etc., that stalled the value addition and also affected the revenue of the cotton farmers.

Source :- https://in.apparelresources.com/

    
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